October 1, 2009

Social media: Proceed with caution.


As membership in social media sites such as facebook becomes increasingly commonplace (I mean, who DOESN'T have FB? OK, my parents for one ... but they have trouble finding the power button on the computer. That's another story entirely), people are faced with a whole new world of social/work-related dramas that begin with stupidity on FB. It's not a brand new issue of discussion, but yet another story has arisen about conflict beginning from a facebook post:
A Knoxville marketing firm has filed a $2 million libel lawsuit against a former client claiming comments posted on social media sites Facebook and Twitter have hurt its reputation.
...
According to the suit, [Pizza Kitchen owner] Redmon defamed the marketing firm in two Aug. 17 Facebook entries that said, "Do not EVER use Lowandtritt mktg. firm!" and "CROOKS! - Stolen email list, and have tried to pressure me by threat of lawsuit to sign a 'license agreement' to use their mktg materials."


Social media has added a very personal dimension to the eBusiness world-- a dimension where professional and private lives have significant and unavoidable overlap. A personal rant intended to be shared with friends and family could lead to costly consequences. Ten years ago-- maybe even five years ago-- such a problem did not exist. To think that you could be sued or fired for blowing steam off... I mean, I'd be fired 10 times over if this was actually the case. We all rant, we all rave: it's how we maintain some semblance of sanity. But today's connected world requires a certain amount of discretion. 

Remember that girl who was fired over facebook because she complained about her boss in a status update, and he was he FB FRIEND?! Here's the image, if you missed it:

That's just stupidity on her part. I mean, come on. Be aware of who you friend. And draw some kind of a line between your professional and personal life: i.e. don't friend your boss if you don't want him/her to see your private life, especially if you're the kind of person who blasts your personal issues on FB (you know who you are ... with your emo status updates [Jane is he broke my heart, i dont need u anymore, im not waitin for u] ... GET. OVER. IT.)


Use a site such as Linkedin if you want to effectively use social media to benefit your professional life. Or, tailor your facebook profile and adjust your privacy settings so that you keep your dirty laundry hidden from your gossipy coworkers' prying eyes.


Be smart, people! Employ those privacy settings! Watch yo'self!

September 29, 2009

Tweet Tweet



I. Love. Twitter.

I'm a regular twitterer, although I would describe myself as more of a passive user; I don't tweet so much myself, but I like following tweets and use twitter to stay on top of trending topics throughout the day.

Twitter, I feel, is still rather underrated. The majority of twitter users tend to be like me--passive-- while the main tweeters tend to be celebrities or businesses. With this knowledge, businesses would be smart to use twitter as a marketing tool to spread awareness about who they are.

Some major brands already have twitter accounts: @ GMblogs brings "GM information to Twitter one Tweet at a time." The brand uses the blog as a public relations and customer service tool, communicating with car fans and clarifying misconceptions through tweets. They've smartly used twitter as an effective marketing tool.
@
RichardatDELL is Dell's twitter account which they use to communicate content subscriptions, deals and offers and connect with their users.

But, the question remains... how does one start tweeting? The Mashable blog, a blog on social media (an EXCELLENT blog for those interested in the world of social media i.e. me), features a comprehensive, unofficial twitter guidebook with a chapter geared directly to businesses: http://mashable.com/guidebook/twitter/

Tweet away!